Internet Marketing Conference Impact13

Join us at IMPACT13

September 25-27, 2013
Las Vegas, NV

Register Now

Detailed Agenda

Wednesday, September 25

1:00pm Shuttle bus pickup from Tour Lobby, Aria to Zappos HQ
2:00pm Zappos Headquarters tour and Keynote by Tony Hsieh, CEO
“Entrepreneurship and Revitalizing Downtown Las Vegas”
Downtown, Las Vegas
5:30pm-7:30pm Welcome Reception
Hosted at the Mandarin Oriental Sky Lobby
Welcome remarks by Justin Choi (founder of Social Game CarTown), CEO of Nativo

Thursday, September 26 

IMPACT13 Conference
7:30am-10pm, Ironwood Ballroom, Aria Convention Center

7:30am Exhibitor Showcase with Coffee & Pastries
8:30am Keynote Presentations featuring:

10:45am SOCIAL
Responsibly Social – Increasing scrutiny of social media marketing requires us all to run a tighter digital marketing ship – Abstract

Why Mobile is a Game Changer and What You Need To Do About It Today – Abstract

Determining the Best Mobile Strategy for Your Company – Abstract

From Stealth to Success in Seven Easy Steps – Abstract

Whose Data is it?

Activation and Personalization: Building an Effective Approach to Digital Analytics – Abstract

Why Email Marketing Continues to Thrive as a Successful Medium – Abstract

Noon Lunch/Exhibitor Showcase
CMO Roundtable (invitation only)
Sinan Kanatsiz, CIM, Chairman, Internet Marketing Association

Matt Langie, VP Strategic Marketing, Adobe Systems, Inc
“The Philosophical Connections between Internet Marketing and Online Privacy”
White paper written by Professor Garrett Pendergraft, School of Philosophy and Technology, Pepperdine University
1:15pm SOCIAL
How to thrive in the Social Media Jungle – Abstract

Moments that matter for brands and the bottom line: How brands and agencies innovate on Twitter every day to engage with customers and drive results

What is mobile, and where is the industry heading?

Creating Innovative Mobile Experiences – Abstract

Analytics Tools: What gets measured gets done – Abstract

Measuring what matters most and how to leverage the results – Abstract

Google AdWords Update: What you need to know – Abstract

Native Advertising: Re-connecting brands and consumers through content and authenticity – Abstract

2:45pm SOCIAL
Content Is King: Why content matters in social media – Abstract

Social Media + Measurement = Magic – Abstract

Strategies for Successful Content Marketing – Abstract

Put your content to work: moving customers from “I’m interested” to “I’m buying. – Abstract

The Social Life of Content – Abstract

Panel moderated by Jeanniey Mullen, Founder, Yellowbean

Big Data: How the big companies play

Analytics as the Path to Excellence – Abstract

Transformation of Marketing – Abstract

How Small Businesses are Thriving in the New Marketing World – Abstract

4:00pm Hosted Cocktail Reception & Exhibitor Showcase
6:00pm Dinner
7:00pm Keynote Presentation
Remarks by Congressman Ken Calvert
“The Impact of Innovation, Google Glass, Loon, Self Driving Cars and other projects,” Frederick Vallaeys, Thought Leader, Google
“The Story of Fiji Water and Zinio” by Doug Carlson, Founder, FIJI Water
8:00pm Awards Presentation
9:00pm Live Band & Entertainment
Special Guest

Friday, September 27 

9:00am-11:00am Brunch
Hosted at Bar Vdara, Vdara Hotel
Noon-2:00pm Farewell Program – Keynote and Special Backstage and Access Tour
Zarkana Theatre, Aria
“Behind The Curtain Look at Digital Marketing” by Jordan Fiksenbaum, VP of Marketing and PR, Cirque du Soleil
Closing Remarks by Grad Conn, CMO Lead, Microsoft


*Schedule is subject to change without notice.