Internet Marketing Conference Impact13

Presenters

“Entrepreneurship and Revitalizing Downtown Las Vegas”

Tony Hsieh, CEO of Zappos.com

In 1999, at the age of 24, Tony Hsieh sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped them grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazines annual Best Companies to Work For list.

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In November 2009, Zappos.com, Inc. was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing. His first book, “Delivering Happiness”, will be published on June 7th, 2013.

 

“Nevada’s Economic Growth”

Brian Sandoval, Governor of Nevada

Brian Sandoval was elected Governor of Nevada on November 2, 2010. He was appointed United States District Judge for the District of Nevada by President George W. Bush in October 2005, becoming the state’s first Hispanic federal judge. Governor Sandoval received his Bachelor of Arts degree from the University of Nevada in 1986 and his law degree from The Ohio State University Moritz College of Law in 1989. In September 2009, Brian entered the race for Governor to get Nevada working again — by diversifying our economy, maintaining a business-friendly environment and reforming education.

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Brian is so committed to restoring integrity and common sense to the Governorship that he is the first federal judge in Nevada to give up a lifetime appointment to the bench. Prior to serving as a federal judge, Sandoval was Nevada’s Attorney General.

As Attorney General, Brian Sandoval set up the first public integrity unit to investigate and prosecute officials who violated the public trust, led the state’s legal fight against the storage of high level nuclear waste at Yucca Mountain and sponsored important legislation strengthening Nevada’s laws against domestic violence, drug abuse and human trafficking.

As Attorney General, Sandoval was also the chairman and a member of several state boards and commissions, including the Nevada Boards of Pardons, Prisons, Transportation, and Examiners, the Cyber-Crime Task Force, the Chairman of the Council for the Prevention of Domestic Violence and the Chairman of the Advisory Council for Prosecuting Attorneys.

Prior to his election as Attorney General, Sandoval served as a member and chairman of the Nevada Gaming Commission, which oversees Nevada’s gaming industry. At age 35, Sandoval was the youngest person ever to serve as the state’s chief gaming regulator.

Sandoval also served for three years as Nevada’s at-large member of the Tahoe Regional Planning Agency (“TRPA”) Governing Board. The TRPA is a bi-state agency that governs land use policies at Lake Tahoe.

Before his Gaming Commission and TRPA appointments, Sandoval served two terms in the Nevada Legislature where he served on the Judiciary, Taxation and Natural Resources Committees and sponsored 14 bills that became law. As a legislator, Sandoval also served on the Nevada Legislative Commission, the Advisory Commission on Sentencing, the Juvenile Justice Commission, the Advisory Council on Community Notification of Sex Offenders and the Tahoe Regional Planning Agency Oversight Committee.

As a private practitioner, Sandoval had a varied law practice, where he engaged in litigation, administrative and adoption matters. Throughout his career, Sandoval has received several awards and certificates, including the Hispanics in Politics’ 1996 “Broche de Oro Award,” the Anti-Defamation League’s 2003 “Torch of Liberty Award,” the Nevada State Bar’s 2004 “Access to Justice Public Lawyer Award,” the Latino Coalition’s 2004 “Most Influential Hispanic in the U.S. Award,” the 2004 University of Nevada “Alumnus of the Year Award,” and the “Excellence in Leadership Award” from the Latino Coalition in 2010.

Governor Sandoval and his wife, Kathleen, have three children. Governor Sandoval enjoys running, traveling and spending time with his family.

“The Last Millisecond of Internet Marketing”

Brad Rencher, Sr VP and General Manager, Digital Marketing, Adobe

As senior vice president and general manager, Brad Rencher is responsible for driving Adobe’s Digital Marketing business, one of the world’s largest enterprise SaaS businesses and Adobe’s fastest-growing business unit. He leads a global engineering and business organization focused on creating the industry’s leading end-to-end digital marketing platform — the Adobe® Marketing Cloud. Rencher has also driven strategic Adobe acquisitions including the January 2012 acquisition of Efficient Frontier, a leader in optimizing digital advertising across search, display and social media.

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A thought leader in the digital marketing space, Rencher regularly presents at numerous industry conferences and trade shows on topics such as digital marketing, advertising and publishing, the power of big data, the business impact of mobile and social, and business optimization. Examples of his speeches and industry insights can be found on Adobe’s Executive Perspectives blog and via Twitter.

Rencher joined the company in January 2008 as vice president of corporate development of Omniture and was instrumental in the evolution of the Digital Marketing Suite. Following the acquisition by Adobe, Rencher served as vice president of business operations of the Omniture Business Unit. Before Adobe, Rencher worked at Morgan Stanley as part of the technology investment-banking team, where he executed mergers and acquisitions and capital-market financings for leading technology clients.

Rencher earned his MBA from the Kellogg School of Management, Northwestern University, and completed his undergraduate work in finance at Brigham Young University. An active participant in the local technology community, Rencher serves on the board of directors of the Utah Technology Council.

“Finding Marketing Insights with Big Data Analytics”

Rod Smith, Vice President, IBM

Rod Smith is a recognized technical leader, both within IBM’s software business, as well as across the industry. His team’s technological innovations and cross-industry collaborations have enabled the rapid adoption of technologies such as Web services, XML, Linux, J2EE, and next-generation rich user collaboration technology and wireless applications. Rod enjoys a sustained — and unparalleled — record of achievement in the software business due to his ability to identify key emerging technologies well before they become mainstream. He is often sought out to provide guidance in helping customers establish their own future technical strategies and directions. IBM has honored him with numerous awards, including the Thomas J. Watson, Jr. Design Excellence Award. He has co-authored a U.S. Senate Report and has written numerous articles for the IBM Systems Journal.

“Moments that matter for brands and the bottom line: How brands and agencies innovate on Twitter every day to engage with customers and drive results”

Guy Yalif, Head of Global Product Marketing, Twitter

Guy Yalif (@gyalif) leads global product marketing for Twitter. Guy’s organization is responsible for advertising product strategy and messaging. Before Twitter, Guy led advertising product marketing at Yahoo!. While at Yahoo!, Guy spent seven years serving advertisers large and small in search, display, online presence, and finally across all of Yahoo!’s ad products. Before Yahoo!, Guy led product management and product marketing at Tradeweave, an online marketplace in retail.

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Guy also spent time at Microsoft and the Boston Consulting Group. Guy graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business.

 

“Digital Body Language”

Steven Woods, Founder, Eloqua

Steven Woods has been a leader in the current transformation of marketing since 1999 when he co-founded Eloqua. Through his work with hundreds of today’s most innovative marketers, he has guided, been involved with, and written about many aspects of the changes currently under way in business to business and considered purchase marketing. Through both his writing and his leadership in creating the technology platform that today’s best marketers require, Steven has been recognized as one of the top influencers in the transformation of the marketing field. In this book, Steven distills his insights into the challenges and opportunities faced by today’s modern marketers into a framework for thinking about their audience, and their role, in a new way. Steven holds a degree in Engineering Physics from Queen’s University.

“Disney’s Approach to Internet Marketing”

T.J. Marchetti, Senior Vice President Digital Marketing, Walt Disney Studios

Through a consumer-centric lens, T.J. Marchetti has crafted and executed strategic roadmaps to develop massive online communities, eCommerce initiatives, and rich content experiences for Fortune 100 companies, digital brand pioneers, and early stage start-ups.
As SVP of Digital Marketing for The Walt Disney Studios, T.J. has overseen campaigns ranging from Pixar’s Oscar-winning animated hit Brave to Disney’s social media award-winning campaign The Muppets to 2012′s box office champion The Avengers.

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Prior to his position with Disney, T.J. crafted the social media strategies for MTV Network’s programming, and oversaw development of Viacom’s social, mobile and second screen platforms. As Vice President of eHarmony’s Singles Service, T.J. founded the product development and lifecycle marketing teams, leading the category leader to record growth in all key business metrics, including averaging $14m in monthly top line revenue. Before his role at eHarmony, T.J. introduced a pay-for-performance business model at IAC/Citysearch that led to business unit profitability and built the small business team at Yahoo! Business Services, initially joining the company to create high-value merchant affinity groups.

Previously, T.J. launched a highly successful word-of-mouth marketing campaign at GeoCities. He was able to leverage a social network of 5,000 Community Leaders while managing production, editorial, customer service, QA and design. His talents and efforts profoundly contributed to GeoCities eventual sale to Yahoo! for $5 billion. Prior to working at GeoCities, T.J. made the leap from national print media to website production with the launch of AOL/Digital City. T.J. holds a bachelor’s degree in communications from Boston University.

“Responsibly Social – Increasing scrutiny of social media marketing requires us all to run a tighter digital marketing ship”

Sanjaya Krishna, Principal, KPMG

Sanjaya is a principal at KPMG LLP (KPMG) and serves as one of KPMG’s U.S. Digital Risk Consulting leaders. In this capacity, Sanjaya helps companies with the reality of emerging technologies that fall within the realms of digital, social, and mobile engagement. Sanjaya helps companies across industries understand how to use social media more responsibly, and the impact of not doing so.

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Sanjaya is a regular speaker on the topic of responsible social media use, having addressed audiences from boards of directors to marketing professionals at a variety of online and external conference events. He is an author of published thought leadership on the topic of responsible social media use, has personally seen responsible use of social media gain increasing visibility with the C-suite and the Board and is excited to share his significant experience to help attendees navigate the challenges and take advantage of the opportunities.

John Hair, Director, KPMG

John serves as KPMG LLP’s (KPMG) lead for Risk and Compliance Services in the area of social media and is a passionate advocate for responsible use of social media and the power it brings to KPMG’s global client base. John possesses a track record of more than 25 years of development and operational management success, concentrating on new technology adoption across all industries and geographies.

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Prior to KPMG, he spent 15 years working at the executive level of major financial service organizations in Europe delivering technology solutions to address complex issues such as the consolidation of operations and increased regulatory control. John also holds leadership roles in KPMG’s Diversity Network and Convene Chicago, a networking platform designed to connect Chicago’s business, civic, and academic communities. John is very excited about the impact social media brings in the quantification of reputational risk and how this will impact operational management and drive more responsible and transparent corporate citizenship.

“Mobile Innovation: Why Mobile is a Game Changer and What You Need To Do About It Today”

Michael Schneider, CEO, Mobile Roadie

Michael is the CEO of Mobile Roadie, the leading mobile app platform. Customers include Warner Music, Universal Music, Sony Music, EMI, Live Nation, the World Economic Forum, Cirque du Soleil, and Harvard University. Partners include Ustream, Soundcloud, Livestream and Songkick. Mobile Roadie powers over 3,000 apps with over 30 million users for brands including Adele, Madonna, David Guetta, Drake, the Beatles, Taylor Swift, Linkin Park, Wynn Las Vegas, Harvard Law School, San Diego Zoo, the World Economic Forum, and the Dallas Mavericks.

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Based in Los Angeles, Michael attended USC’s Marshall School of Business and the Lloyd Greif Center for Entrepreneurial Studies. He’s been the recipient of numerous awards including the SBA’s “Young Entrepreneur of the Year,” Business Week’s “Best Entrepreneurs under 25,” and “Top 20 in their 20s” by the Los Angeles Business Journal.

“Determining the Best Mobile Strategy for Your Company”

Brandon Camp, Director of Product Marketing, Ancestry.com

Brandon Camp is the Director of Product Marketing for the core Ancestry.com product. During his 5 years at Ancestry.com he has spent time in Business Intelligence and also started and led the Testing, Optimization, and Digital Analytics team, a team of eleven dedicated members that focuses on the testing and tracking initiatives that support the Ancestry.com across the board.

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In his current role, Brandon provides business insight and marketing optimization enhancements that help Ancestry.com maintain its position as the world’s largest online resource for family history with well over 2 million paying subscribers. Before Ancestry.com, Brandon earned an Information Systems degree from BYU and spent time at ExxonMobil and Epic Systems.

“From Stealth to Success in Seven Easy Steps”

Dave Swartz, Co-Founder, President and CCO of MEDL Mobile

Dave is the co-founder, president and chief creative officer of MEDL Mobile – where he has overseen the development and design of hundreds of mobile applications for clients that range from Monster.com, Hyundai and Taco Bell to Marlee Matlin, DJ Pauly D and Real Madrid. MEDL recently launched the Hang w/ mobile application which passed the 500,000 download milestone in less than 6 months. The Hang w/ mobile app connects people around the globe through live streaming video and simultaneous chat – allowing hundreds, thousands and eventually millions of users to “hang with” their favorite people in real time.

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To date, the Hang w/ platform has attracted more than 75 celebrities and athletes including 50 Cent, Timbaland, Kaskade, Paula Abdul, Terrell Owens, Cheech and Chong, Jessica Sanchez and Jamie Kennedy. Prior to MEDL, Dave was a highly awarded ad agency creative director having led creative and strategy for clients in industries such as publishing, banking, multi-unit retail, fast food and healthcare.

“Whose Data is it?”

John Bollen, Sr VP and Chief Digital Officer, MGM Resorts International

John Bollen is Senior Vice President and Chief Digital for MGM Resorts International. Bollen is responsible for defining, facilitating and leading the digital technology strategy for the Company from a customer viewpoint. Bollen’s focus is on working with the operating and technology teams to define MGM Resorts International’s customer digital experiences. In doing so, he develops best practices and key performance indicators that maximize MGM Resorts International’s existing digital capabilities, as well as create and execute new capabilities designed to drive customer service and revenue.

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Bollen recently deployed MGM Resorts’ high-density Wi-Fi initiative from RFP, design, and configuration to construction, deployment and operations. Installed within several MGM Resorts’ properties, this system is the world’s largest hospitality Wi-Fi, which can service all MGM Resorts’ connected guests concurrently as well as MGM Resorts’ operational requirements. Bollen currently is expanding the system to provide Wi-Fi service to guest rooms.

In addition, Bollen oversees the execution of technology for 15 resorts, including data centers, PBX, 211 business systems and in-room technologies. While serving in this position since 2010, he also has developed technology operations and budgets for several other MGM Resorts International properties throughout the world.

Prior to this role, Bollen was the technology leader for CityCenter, a 67-acre urban resort destination on the Las Vegas Strip which opened in 2009. Bollen oversaw strategic vision, management and the execution of all technology for 18 million square feet of CityCenter.

Before working with MGM Resorts International, Bollen was Vice President of Product Development and Studio Operations for NBC Universal in Universal City, Calif. from 2002-2007. He also served as Chief Information Officer for a start-up medical utility company in San Diego, Calif. from 2001-2002.

Bollen has a Master of Business Administration degree from University of San Francisco and Bachelor of Arts degree in Communication from the University of California, Santa Barbara.

He has completed numerous training and certification programs including the Managers Development Course, the Experience Information Management Program and Advance Information Leadership Program – General Electric Company; and the DMAIC Six Sigma, IBM Rational Unified Process. He is a Microsoft Certified Systems Engineer and completed the Cisco Seminar Series and Microsoft CIO Forum.

“Activation and Personalization: Building an Effective Approach to Digital Analytics”

Judy Loschen, Vice President, Digital Analytics, Epsilon

Judy is Vice President of Epsilon’s Digital Analytic team. She is responsible for providing companies with data driven solutions to optimize their digital marketing customer experience through experimental design and analysis, predictive modeling and segmentation, web analytics, social mining, lead generation and channel engagement mining. Judy brings over 10 years of experience in digital marketing analytics and consulting and has worked with many large marketing clients across many different industries.

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Prior to joining Epsilon Interactive, Judy was responsible for product management and analytic services at Vente, an e-mail marketing data and survey firm. Judy oversaw the LeadGen and Opt-in products from a marketing, pricing and quality perspective and was responsible for building dynamic logic to present offers to consumers based on their demographic and psychographic profiles. She also consulted with clients on market research, helping them launch campaigns, analyze results and make business decisions on the findings.

Prior to Vente, Judy was a manager of consulting at Atlas DMT / Avenue A where she assisted clients on issues of online marketing, banner optimization, and strategy. Prior to Atlas, she served as Vice President of the Credit Card Marketing group for Bank of America where she developed predictive models on consumer behavior that were used to make business decisions for credit line increases/decreases across the entire portfolio based on a consumer’s predicted net present value.
Judy holds a BS from Doane College and an MS from the University of Nebraska.

“Why Email Marketing Continues to Thrive as a Successful Medium”

Scott Roth, Vice President, Field & Partner Marketing of ExactTarget, Inc.

As the Vice President, Field & Partner Marketing, Scott is responsible for leading ExactTarget’s in-region marketing strategy including brand awareness, events, sales support, and demand generation in all regions of the world.Scott has over twelve years of digital marketing experience including over five years with ExactTarget, a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation.

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In previous roles with ExactTarget Scott has lead the organization’s Partner Marketing and Product Marketing functions.Prior to ExactTarget, Scott spent seven years with Webtrends, a global leader in web analytics and online marketing optimization software and services, where he held positions in Alliances, Partner Marketing, Product Marketing, and Product Management. Scott holds an MBA with an emphasis in Management of Innovation and Technology from Portland State University and a Bachelors of Science in Marketing from Millikin University in Decatur, IL.

Angela Sanchez, VP, Direct Marketing, Universal Music Group

Angela Sanchez has over 14 years experience in digital marketing and sales. She currently serves as the Vice President of Direct Marketing for Universal Music Group Distribution, the world’s leading entertainment distribution company. Ms. Sanchez is responsible for consumer marketing efforts focused on the development and implementation of customer relationship management tools including email, social, mobile, and websites. Along with being responsible for the operations of the CRM tools, Ms. Sanchez works on consumer data strategy initiatives aimed at increasing engagement and retention across Universal Music’s numerous artist brands. Her focus is on multi-channel marketing campaigns and consumer analysis In addition, Ms. Sanchez runs a white label platform solution aimed at creating customized download microsites that leverage digital content for cross-promotional efforts between UMG artists and corporate partners.

Paul Mello, Director of Special Projects at VEGAS.com

Paul Mello is the Director of Special Projects at VEGAS.com. He is now in his 14th year at the online travel site. Over his years there, he has managed teams responsible for online product merchandising, e-mail marketing, customer experience, third-party vendor selection and e-commerce. Paul has been a Nevada resident for more than 40 years. He is a graduate of Carson City High School and the University of Nevada, Reno. He is married with two children.

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Paul has extensive experience with database marketing and customer relationship software and helped to pioneer many of VEGAS.com’s customer-centric programs. When he’s not working, Paul enjoys spending time with his family, drinking copious amounts of Starbucks coffee and navigating Las Vegas without a car.

Sinan Kanatsiz, CIM, Founder, Internet Marketing Association

Sinan Kanatsiz has effectively made his mark as an outstanding entrepreneur. In 1998, while studying for a master’s degree at Chapman University, he followed his entrepreneurial spirit and formed his first company, KCOMM, a Public Relations and Internet marketing agency. The company quickly evolved into a full-service marketing, government affairs and event marketing firm known for its Internet expertise and results-oriented approach. In less than ten years, Sinan grew the firm to several million dollars in revenue, opening business centers in Dallas, New York, Dubai, Istanbul, Montreal, London, Argentina and Delhi. Currently, KCOMM has over 65 employees and contractors in several countries, and has developed campaigns for over 1,000 of the most prominent companies throughout the world. These include organizations ranging from innovative start-ups to New York Stock Exchange and Nasdaq listed companies such as Oracle, Sony, eBay, T-Mobile, HP and the University of Phoenix.

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KCOMM’s dedication to strategic programs and results-oriented campaigns has earned the firm several PROTOS awards, the highest honor bestowed by Public Relations Society of America (PRSA). The effectiveness of KCOMM’s strategies has become so widely-recognized that the firm’s clients have now extended beyond the realm of technology to include elected officials, municipalities, state and federal government and multi-national organizations.

As a consummate entrepreneur and philanthropist, Sinan takes his community responsibilities very seriously. In addition to mentoring high school and college students, he is often asked to speak about entrepreneurship and the Internet. He has held engagements at several universities, including USC, Chapman University, UCLA, Cal State Fullerton, UC Irvine and Cal Tech. Additionally, he was a keynote speaker at the Future Business Leaders of American (FBLA) National Conference in San Jose and is often called to speak on a variety of topics including Social Media, Search Engine Optimization, Email Marketing, Modernizing Government and the future of the Internet.

Sinan’s belief in the power of entrepreneurism and politics led him to start Generation NeXt in 2004, a network of young business and community leaders committed to making a difference by empowering others for the betterment of the next generation. Additionally, he founded the Internet Marketing Association in 2000, a group that has grown to over 750,000 professional members worldwide. His philosophy is to make the association free to join and underwrite all events with corporate sponsors. Past events have included the founders of Google, SalesForce, Yahoo, Facebook, Microsoft, St. Regis Hotel, Wahoos, Quest Software, Oakley and YouTube. Kanatsiz is currently expanding the group globally and involving technology leaders from Europe, the Middle East, China and India, creating the largest trade association in the world, which is defining standards for the Internet.

Sinan holds a B.A. in Communications, with an emphasis in Public Relations, and a Master’s degree in Organizational Leadership with a certificate in Human Resources, all from Chapman University. Sinan was designated Alumnus of the Year by Chapman University in the year 2000. He was also the recipient of the Community College of California Alumnus of the Year Award in 2005. Sinan was named in the Hall of Fame for Santa Ana College in the year 2006. He has also been named as 40 under 40 and a featured Entrepreneur of the Year by OC Metro Magazine. To this day, he credits his accomplishments to his Four Pillars of Success: personal integrity; coaches and mentors; family; and education.

Kanatsiz, his wife, Kai and daughter Arden, reside in San Clemente, California.

“The Philosophical Connections between Internet Marketing and Online Privacy” White Paper

Written by Professor Garrett Pendergraft, School of Philosophy and Technology, Pepperdine University

Garrett Pendergraft is an Assistant Professor of Philosophy at Pepperdine University in Malibu, CA. Garrett earned a degree in Computer Science at the University of Southern California and enjoyed a brief career in visual effects before returning to school to study Philosophy. While studying Computer Science, he did internships with Evans & Sutherland, Intel, and the CIA.

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Garrett holds master’s degrees from Talbot School of Theology and the University of Missouri-Columbia, and a PhD in Philosophy from the University of California, Riverside. He has taught courses in Logic, Ethics (including Business Ethics), Metaphysics, Epistemology, and Philosophy of Religion; and his research interests focus on free will and moral responsibility. He has served on the American Philosophical Association’s Committee on Philosophy and Computers, and is currently a member of the Program Committee for the Pacific Division of the APA.

Garrett is passionate about harnessing the power of technology to transform higher education. He is constantly experimenting with new technologies in the classroom, and he was recently awarded a Pepperdine University Grant for Faculty Innovation in Technology and Learning. He was the lone faculty representative in Pepperdine’s Mobile Technology Strategy Development group, and he is currently working on designing a project for Pepperdine’s Waves of Innovation initiative.

“How to thrive in the Social Media Jungle”

Christoph Trappe, Vice President, Communications and Innovation, United Way

A newspaper reporter by trade, Christoph left the newspaper industry in 2007 to research, write and produce training videos for the U.S. financial services industry. He then started a community news site and currently works as a communicator in the non-profit sector.

His career has focused on storytelling, brand and traditional journalism as well as content marketing strategies and tactics.

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He’s currently helping United Way of East Central Iowa tell its stories in an authentic way through a multi-channel content delivery strategy.

Christoph helps …

  • people recognize good stories that they encounter.
  • people tell those authentic stories through the best channel as well as multiple channels.
  • do all of this to improve our community and his organization’s public image.
  • the community and his organization come up with new, fun and innovative ways of telling its stories.

And, of course, helping organizations tell authentic stories is one step in connecting consumers with relevant information that they care about, that entertains them and that helps them make decisions and ultimately builds connections.

Specialties: Product development and management, staff training, problem solving, creative thinking, community building, researching, editing, video/field production, efficient project managing, social media and social media marketing. Also basic skills in video editing, HTML and Web publishing.

Christoph’s Story

Christoph has lived in Eastern Iowa since 1995. A newspaper reporter for several years, he left the newspaper industry in 2007 to research, write and produce training videos for the U.S. financial services industry. He then started a community news site and currently works in the non-profit sector. He’s actively involved in the community, including through volunteering.

His career has focused on storytelling, brand and traditional journalism as well as content marketing strategies and tactics and audience development. (More on that can be found here.)

In 2009 he launched EasternIowaNews.com to expand his skills in web publishing, social media marketing and the building of communities. He ran this project in addition to his full-time producer position.

In early 2010, he returned to SourceMedia Group, which owns The Gazette and KCRG-TV9, as supervisor of digital and community news. In this role he trained journalists and engaged various topical communities in Eastern Iowa. He also led the Content Support Team, which touched content (from the community as well as staffers) from the submission stage to the archiving stage.

In early 2011, he became product manager (digital/new products) at SourceMedia.

In that role he worked closely with other team members to position and develop digital products (TheGazette.com, IowaPrepSports.com, etc.) and delivery methods (for example, mobile).

Also focused on engaging and connecting Eastern Iowans as the company was trying to become the Complete Community Connection.

In September 2011, he made the move to United Way of East Central Iowa to lead the agency’s communication and innovation initiatives.

At United Way, Christoph focuses on communication, branding and innovation. He is the agency’s vice president of communications and innovation.

He is implementing a multi-year strategy that focuses on building connections between the target audiences and United Way’s mission of being the catalyst for change to better the community.

“Creating Innovative Mobile Experiences”

Grad Conn, CMO Lead, Microsoft

As the CMO Lead for the US M&O/Marketing & Operations group at Microsoft, Grad Conn is responsible for all central marketing activities for the $14B Microsoft US commercial business. He leads the centralized team managing Integrated Marketing Planning; Marketing Project Management; Marketing Central Planning; Data & Reporting; Digital Marketing; Social Listening & Advocacy; Privacy & Online Safety; Customer Insight & Advocacy; Events; Lead Management; Relationship Marketing; and Executive Engagement.

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Conn has over 20 years of experience as both an entrepreneur and executive in the software and marketing fields. He has a unique background that combines nine years in the consumer packaged goods industry at Procter & Gamble and 12 years running self- and venture-funded software companies in the peer-to-peer, social networking and bookmarking spaces. These companies include OpenCola Inc., which was named by Fortune magazine as one of the 25 coolest technology companies of 2001, and SiteShuffle Inc., which was declared The Next Big Web Thing at ETech 2006.

In his personal life, Conn has been heavily involved in theater for many years as an investor and producer. He is a board member of the National Music Theater Network Inc., the parent organization of the New York Musical Theatre Festival; the 5th Avenue Theatre (Seattle); and the Broadway Educational Alliance. In addition, Conn is one of the principal architects of the Nederlander Alliance LLC’s Audience Rewards program, the first loyalty rewards program for Broadway.

Conn holds a bachelor of commerce (Honors) from Queen’s University, Kingston, Ontario. He is married with two children and resides in Mercer Island, WA.

“Creating Innovative Mobile Experiences”

Chris Surowiec, Head of Business & Application Development for Global Partners at Nokia

For the past 10 years, Chris Surowiec has been solving business problems for everything from fortune 100 companies to two person startups. Following a consulting stint on Wall Street overseeing global technology, financial, and operational risk projects, he joined Nokia to help drive their strategy creation and execution, enabling key executive and board level decisions that led to Nokia’s restructuring and strategic partnership with Microsoft.

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Continuing on the front lines of the development of Nokia’s ecosystem, Chris serves as the Head of Business and Application Development for News, Media, and Entertainment Partners. His partnerships range from A‐list brands and networks to digital companies, as well as mobile designers and agencies where he does everything from negotiating deals and helping brands create highly intuitive mobile products to delivering multi‐million dollar integrated marketing programs across Social/Digital, Broadcast/Print, and Experiential channels.

Chris is a recipient of the Rhode Island School of Design Award for Excellence for a project on wearable technology and biomimicry. He is passionate about innovation, leadership, experience design, and mobile health and holds a Bachelors of Science in Biochemistry from the University of Maryland. He can often be found running with his dog Parker in Brooklyn where he resides, surfing in Malibu or on a flight somewhere in between.

Ariel Ramirez, Wealth Management Manager, Wells Fargo

Ariel Ramirez is a wealth management manager and retail banking executive. His primary role is wealth management where he oversees wealth management portfolios in excess of 300 million. For the past 13 years Ariel has worked in countless senior management roles within Wells Fargo Bank focusing on business development growth and working emerging markets within Orange County ,CA.
His years of experience with Wells Fargo Bank gives him an edge on understanding consumer and business needs, changing market conditions, and understanding key banking marketing strategies . Ariel Is passionate about driving a creative and technical force through Wells Fargo’s digital channels and excels in helping the companies clients realize their financial needs by delivering the world s most innovative financial services and capabilities.

“Analytics Tools: What gets measured gets done”

Jeff McCollum, President/Founder CAKE

Instrumental in the development and standardization of business rules and communication protocols for the performance marketing industry, Jeff McCollum brings over 15 years of digital marketing experience, with an emphasis in lead generation. Founder of the Accelerize New Media Affiliate network, Jeff gained considerable insight into the performance marketing and lead generation marketplaces. Leveraging his industry knowledge and recognizing a need for a more scalable and accurate tracking and analytics solution that made business operations more efficient, Jeff sold the Affiliate network in 2011 and created the CAKE SaaS platform.

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Fulfilling his passion for technology and innovation, Jeff excels at providing cutting edge and usable solutions to Advertisers, Affiliates and enterprise brands. Jeff received his Bachelor degree from the University of Southern California and shortly after began his career at Netscape and NBCi.

Pete Koliopoulos, Vice President, Marketing, Arrow ECS

Pete Koliopoulos serves as the vice president of North American marketing for Arrow’s Enterprise Computing Solutions segment. He architects appropriate and consistent alignment of marketing functionality within and across Arrow ECS North America. In this capacity, Koliopoulos is responsible for implementing a solution-centric vision to position Arrow ECS as the enabler for data-center transformation in the value-added channel. He is charged with aggressively promoting Arrow ECS’ message and presence as a unified organization in the marketplace.

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Koliopoulos brings more than 25 years of experience in marketing and sales roles in the IT industry. He served as director of product marketing for Storage Technology Corp., now a subsidiary of Oracle. He also has held several broad-based marketing leadership positions with EMC. He most recently served as vice president of global partner marketing for VCE Corp., the joint venture between Cisco and EMC with investment from VMware and Intel.

“Google AdWords Update: What you need to know”

Frederick Vallaeys, Thought Leader, Google

Frederick Vallaeys founded Top Tier to help companies grow through online marketing, a field in which he has over 10 years of experience. He joined Google in 2002 when there were only 400 people at the company and he helped build AdWords into the powerhouse marketing tool that it is today. He has been recognized by the Google executive management group for his involvement with the AdWords API, creating the AdWords Editor, launching Google Instant and his work on Quality Score. He was also part of the team that acquired Urchin (now Google Analytics) and one of the driving forces of the teams that made conversion tracking widely available to search engine marketers.

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Before Top Tier, he served as Google’s AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals. He was one of the few Googlers to cover the entire spectrum of online marketing solutions, including search, social, mobile, organic and display in meetings with some of the largest Fortune 500 companies and events with some of the most promising up-and-coming SMBs.

Until 2012, he was one of the longest-standing members of the team that developed the Quality Score mechanism and his insights into ads quality have been shared at industry events and been used in the creation of the number one book on Quality Score.

Frederick has spoken at numerous search marketing conferences in the United States and abroad including Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, PubCon and the Online Marketing Summit (OMS). He has contributed his search marketing expertise to trade books like “AdWords for Dummies,” McGraw-Hill’s “Advertising and Promotion” text book, Brad Geddes’ “Advanced Google AdWords,” and Craig Danuloff’s “Quality Score in High Resolution.” He has appeared on NPR, ABC News, PBS, Fortune Small Business and many other news outlets to explain how online marketing and AdWords can help companies find more customers. He also has presented about online advertising to MBA programs worldwide, including at Stanford University’s Graduate School of Business.

Prior to Google, Frederick was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords. He holds a bachelor’s degree in electrical engineering from Stanford University. He was born in Belgium and moved to the Silicon Valley when he was 15.

Native Advertising: Re-connecting brands and consumers through content and authenticity

Tyler Tanaka, VP Marketing, Nativo

Tyler Tanaka is a 15-year marketing and advertising veteran, working with Fortune 1000 brands and advertising agencies to strategize, plan and execute innovative and transformative digital marketing campaigns. Managing budgets both small and large, Tyler has initiated award-winning campaigns to increase sales as well as brand and product awareness. As VP, Marketing at Nativo, Tyler oversees a cross-functional team of digital marketers and content creators who create, consult and execute on behalf of Nativo’s brand and agency partners. Nativo is a member of the IAB, and a founding member of the IAB’s Native Advertising Task Force.

“Content Is King: Why Content Matters In Social Media”

Jeff Davis, President & CEO, Orabrush

Orabrush’s chief executive brings 23 successful years of experience in sales, marketing and general management at Procter & Gamble both in the U.S.A and abroad. Jeff’s P&G experience spans several different product sectors including consumer-packaged goods, pharmaceuticals and beauty businesses in five countries in North America and Europe (USA, Canada, Germany, Czech Republic and Slovakia).

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Jeff’s experiences span from opening developing markets in Eastern Europe in the early nineties to building P&G’s global business in the Pharmaceutical industry in Germany, Canada and in the United States. In his final assignment, Jeff led the integration of the Germany based Wella haircare company into P&G, creating a new, global Salon Professional Hair company in the Beauty sector.

Jeff brings this deep expertise to the start-up world at Orabrush Inc., a new media powered, ecommerce CPG brand builder. Orabrush’s “Reverse Marketing Model” leverages social media marketing platforms such as YouTube and Facebook to commercialize innovative products. Touted as a disruptive new model for creating awareness and purchase both on and offline for consumer products, the model has been recognized by the Wall Street Journal, the New York Times, USA Today, Mashable, TechCrunch and ABC’s Nightline.

In addition to his active business leadership, Jeff is working to influence positive change in business and education. At the University of Utah’s David Eccles School of Business, he serves as adjunct professor and cultivates innovative hands-on curriculum and programs. As an advisor at Ernst & Young, he develops the company’s business advisory practice with top worldwide CPG clients.

Jeff serves as a board member at a number of organizations, including the Hale Centre Theatre, delivering world-class live theatre; and Munich, Germany-based AMSilk, a leader in high performance materials including the industrial production of spider silk. He is also a member of the P&G Alumni Network Speaker’s Bureau.

Jeff earned a B.S. in Marketing and a B.A. in German from the University of Utah. He is married, has 4 children and resides in Salt Lake City, Utah.

“Social Media + Measurement = Magic”

Justin Ramers, Director of Digital and Social Media, ACTIVEnetwork

Justin Ramers is the director of digital and social media for The Active Network. He oversees social media initiatives for the company’s products and online media properties. His team has grown Active’s social audience to more than one million fans and followers and works closely with Facebook and Twitter to create engaging social media experiences for the active lifestyle.

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As a result of his work on social measurement, analysis and ROI, Ramers was named Adobe’s Marketer of the Month in March 2011. Additionally, Ramers has served as a social media expert for numerous organizations including the United States Tennis Association, Running USA, Triathlon America, the National YMCA Development Group and the National Recreation and Park Association.

Prior to joining Active Network, Ramers was president and founder of FreeGolfInfo.com, a social network for golf enthusiasts. During his tenure, Ramers oversaw business operations, product development and provided key clients with technology and consulting services.

You can follow Justin on Twitter @JustinRamers

“Strategies for Successful Content Marketing”

Brent Gleeson, Co-Founder, CMO, Internet Marketing, Inc.

Brent Gleeson is an acclaimed speaker on the topics of digital marketing, entrepreneurship and leadership. He has spoken at conferences across the US and provided leadership training all over the world to some of the largest global organizations. Brent is a thought leader in the digital marketing space and contributes regularly to Forbes, Inc., Entrepreneur, CMO, The Agency Post, Direct Marketing News, and other major publications.

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Brent is the Co-founder and CMO of Internet Marketing Inc. (IMI), a full-service integrated digital marketing agency based in San Diego, CA and one of the fastest growing companies in the US. IMI was recently awarded the 185th place on the prestigious Inc. 5000 list of fastest growing companies.
Brent is a decorated Navy SEAL combat veteran having served in over 150 combat missions in Iraq and Africa. He holds an undergraduate degree in finance, studied English and History at Oxford University, and has a master’s degree in real estate finance and development from the University of San Diego.

“Put your content to work: moving customers from ‘I’m interested’ to ‘I’m buying’”.

Damon Ragusa, President, idio

Damon Ragusa is the President at idio and is responsible for the North American business strategy and execution. He works closely with the global product team to develop a product strategy and vision to enable idio to continue to deliver innovative technology in areas of content intelligence and personalization across all digital channels. Damon is also the Founder, Chairman and former CEO of ThinkVine, a SaaS-based marketing optimization system used by the world’s largest advertisers to conduct marketing planning and forecasting. He possess deep experience in analytics, measurement and optimization of paid media, consumer insights, content marketing, and building scalable marketing technology companies.

“The Social Life of Content”

Rob Salkowitz, Co-Founder, MediaPlant

Rob Salkowitz (@robsalk) is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era. His influential and widely-respected books have covered disruptive business models, entrepreneurship and innovation, generational change in society and the workplace, the impact of knowledge industries in emerging economies, and the future of work. He is currently conducting sponsored research on trends in digital marketing, looking at the relationship between emerging technologies in social, big data, pervasive computing and content/storytelling.

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Rob is co-founder of the Seattle-based communications firm MediaPlant, where he is Director of Strategy and Content, serving clients including Microsoft, Herman Miller, The Walt Disney Company, Ford Motors, HP and others. He is the author of five books: Comic-Con and the Business of Pop Culture (McGraw-Hill, 2012), Young World Rising (Wiley, 2010), Young World Shining (Kindle Original, 2011), Generation Blend (Wiley, 2008) and Listening to the Future (with Daniel Rasmus, Wiley, 2009). His work has appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, Bloomberg BusinessWeek, Internet Evolution and other publications.
Rob serves on the faculty of the University of Washington Graduate School of Communications MCDM program, where he teaches marketing and strategy. He lives and works in Seattle, Washington.

Jeanniey Mullen, Founder Yellowbean

A recognized women-in-business and tech, Jeanniey Mullen is known for her entrepreneurial style and her ability to build, shape and grow brands into well known dominant and successful entities.

An early player in the digital space, Mullen is renowned as a pioneer in email, mobile, digital marketing, publishing and brand building. Her knack at being first in new markets gives her an edge. Today, she leads her own agency YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth.

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Most recently Jeanniey as the Global EVP, CMO and subsequently Chief Growth Officer where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands and consumers. These initiatives have commanded monumental growth in her five year tenure.

Jeanniey has authored and contributed to multiple books, blogs and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post and a frequent keynote speaker.

A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She currently sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association.

Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Women’s Magazine, and a featured Woman in Technology by The Legacy Series Magazine.

“Big Data: How the big companies play”

Pervez Delawalla, CEO and Founder, Net2EZ

Pervez Delawalla is responsible for the strategic direction of Net2EZ as well as overseeing the growth and operations of the Company, with all functional areas reporting directly to him.

In 2001, Pervez saw the incredible growth opportunity that digital risk management provided for both huge corporations and small businesses to protect themselves.

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He realized that if companies did not have strategies in place to insure their digital lives, they were putting themselves in situations where they would be at a complete loss if any unforeseeable events occurred. Timing was crucial to the success of Net2EZ, and Pervez relied on his entrepreneurial skills and business acumen to make Net2EZ the incredibly successful business story it is today.

Pervez’s overall vision fostered a culture of success and achievement at Net2EZ and he was able to build a company even though he did not have a financial background, only one year of college education, no outside funding and very few resources. He knew he had an underserved opportunity: large corporations needed to run effectively and efficiently with uninterruptible operations. Net2EZ succeeded without outside funding by delivering a full spectrum of services, expertise and uninterrupted service. Pervez risked everything he had to finance the company using his entire personal savings, loans, and maxing out his credit cards.

He started his company to support the meteoric growth of social networking pioneer, MySpace. Through Pervez’ leadership, Net2EZ profitably operates in three strategic US markets and seven data centers with diverse network interconnection to major Internet Exchanges. Pervez executed operational planning and control inside purpose-built, high power data centers to deliver 100% uninterrupted levels of service since 2006.

Under Pervez’s direction, Net2EZ has consistently led the industry in innovation; he and his team strive to communicate that Net2EZ has a better product, excellent customer service and team knowledge. His philosophy is that being a smaller company, we have the ability to be more nimble.

Prior to founding Net2EZ, Pervez was the CTO at Cook Inlet Energy Supply (now operating as Macquarie Cook Energy), a company specializing in the supply, transport, and storage of natural gas. He also served as the VP of Technology for Alchemy Communications, Inc., where he distinguished himself as the leader of a world-class programming and support team. He is a member of the Santa Monica Bay chapter of YPO. Pervez is also deeply involved with PartnershipsInAction, an initiative to raise awareness and funds for innovative programs that create hope and opportunity for disadvantaged communities in the developing world. With this group, he works on both the annual Partnership Walk, as well as has a leadership role in the annual Partnership Golf Tournament. He was educated at Santa Monica College and currently resides in Los Angeles with his wife and two sons.

“Analytics as the Path to Excellence”

Gary Angel, Partner, Advisory Digital Analytics Center of Excellence, Ernst & Young

Widely considered one of the leading digital measurement experts in the world, Gary leads EY’s Digital Analytics Practice. EY acquired Gary’s previous company – Semphonic – in March of 2013. As President and co-Founder, Gary led Semphonic’s growth over a 15 year period from a 2-person practice to the one of the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association in 2012, Gary writes an influential blog, has published more than twenty whitepapers on advanced digital analytics practice and is a frequent speaker at industry events.

“Marketing Innovation: Transformation of Marketing”

Matt Langie, Vice President, Strategic Marketing Adobe Systems, Incorporated

As Vice President of Strategic Marketing for the Digital Marketing Business Unit at Adobe Systems, Langie is responsible for marketing the company’s industry-leading digital marketing solutions generating over one billion dollars in revenue. His responsibilities span go-to-market strategy, messaging and positioning, pricing & packaging, sales enablement, competitive intelligence and product evangelism. Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. He began his career in the U.S. Air Force, leaving the service at the rank of Captain.

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Langie currently serves Board Vice Chairman of the Internet Marketing Association, a professional organization with nearly 800,000 members worldwide. He is Director Emeritus of the Digital Analytics Association and is a recognized thought leader in the analytics and digital marketing industry. Langie is a highly sought after speaker at digital marketing conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as social media, mobile, and online video. Langie holds a Bachelor of Business Administration degree from the University of Notre Dame. He holds an MBA from the University of Texas, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship.

Justin Choi, CEO, Nativo

Justin Choi is a serial entrepreneur who founded three fast-growing businesses with more than 100 employees. To his credit are Cie Studios, an award-winning digital agency that specializes in creating custom web, social, and mobile apps for top brands; and Cie Games, a venture-funded spinoff that builds mobile and social games including Car Town, one of the top games on Facebook and the Apple App Store with over 50 million players worldwide and featured partnerships and in-game integrations with more than 50 major companies and brands.

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Justin Choi is currently CEO of his third venture, Nativo, a patent-pending advertising platform that enables publishers to easily activate, deploy and manage native ad placements across their media properties. Nativo is a leading technology platform in one of the fastest growing segments of digital advertising.

“The Story of Fiji Water and Zinio”

Doug Carlson, Founder, FIJI Water

Mr. Douglas Carlson, Doug has been Managing Partner of Rancho Valencia Resort & Spa, since 2010. Mr. Carlson served as Executive Chairman of the Board and Managing Director of Zinio, LLC since 2005. Mr. Carlson Co-founded FIJI Water Company LLC, Inc. in 1996 and served as its Chief Executive Officer from 1996 to 2005 and its President. He was responsible for FIJI Water ascent to the 2nd highest selling imported bottled water brand in the US by 2005.

“How Small Businesses are Thriving in the New Marketing World”

Greg Head, Chief Marketing Officer, InfusionSoft

Greg brings 25 years of software industry experience to Infusionsoft, where he oversees the company’s marketing strategy, communications and partner programs. His passion for helping emerging technology companies grow into global brands is supported by his track of record of success creating winning products, brands and businesses.

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Greg has held leadership positions at the startup through acquisition stages of two highly-successful CRM software businesses, ACT! and SalesLogix, which have since generated more than $1 billion in total revenue. He also launched a successful consulting company targeted at emerging software and technology service companies, which provides him a first-hand perspective on the unique needs of the small business market. Greg was named the 2013 Marketer of the Year by the Phoenix Business Journal and the Business Marketing Association of Phoenix. He has a B.A. in Economics from the University of Iowa.

“Behind The Curtain Look at Digital Marketing”

Jordan Fiksenbaum, Vice President, Marketing and Public Relations, North American Resident Shows Division, Cirque du Soleil

Jordan Fiksenbaum has worked in live entertainment for more than 23 years, including senior management roles in sales and marketing, business and strategic planning, general management, event programming, and ticketing and operations. In his current position, he is responsible for the day-to-day marketing, sales, and PR activities for ten shows and one show currently in production.

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He has worked on a number of award-winning productions including The Phantom of the Opera, Show Boat, Sunset Boulevard, Joseph and the Amazing Technicolor Dreamcoat, Ragtime, Disney’s The Lion King, Wicked, Les Misérables, and Spamalot. Before joining Cirque du Soleil, Fiksenbaum was Vice President of Theatrical Presentations for the Kimmel Center in Philadelphia, where he developed the Center’s inaugural theatrical season and oversaw some 50 productions during his tenure. He has also worked as a business consultant with companies including Feld Entertainment, Dupont, the Kodak Theatre, and Theatre Dreams as well as for the Olympics in Sydney and Salt Lake City.

Candace Lynn Bell, Esq., Partner, Eckert Seamans Cherin & Mellott, LLC

Candace Lynn Bell is a member of the Intellectual Property Group at Eckert Seamans and is located in White Plains, NY. Candace focuses her practice on intellectual property matters for United States clients and Canadian clients doing business in the United States. She advises clients in a broad range of industries including software, entertainment, consulting, horticulture, manufacturing, construction and retail. Candace is experienced in working with clients to develop and manage trademark portfolios on a national and international basis and in domain name issues, including acquisition, policing and management.

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Candace has represented clients in trademark and unfair competition litigation in front of the Trademark Trial and Appeal Board and in federal courts and Internet domain name disputes. She has successfully prosecuted domain name complaints under the ICANN policy since its inception. In international matters, Candace frequently advises Canadian businesses expanding into the United States on cross-border legal issues including intellectual property and corporate matters.